Monday 12 January 2015

Creation of Daniel Assouline, Upclick Fueling Canada’s E-growth


In an era that is starved of true leaders, the emergence of Daniel Assouline is godsend to Canada.

He has energized the growth of Canadian e-commerce like no other.

While there is no denying that Canada’s e-commerce growth is satisfactory, there still remain areas for considerable improvement.

Canadians are avid internet users. They consume more online content per capita than any other country in the world. This information is based on a statement made by a President and CEO of a Chamber of Commerce a couple of years ago.

But the most important piece of news is Canadians are among the fastest adopters of smart phones in the world. With nearly 100 percent penetration today, the market potential for e-commerce in Canada is immense.

The following assessment of Daniel Assouline is apt. “Our electronic communication equals mobile communication, which means electronic commerce is at par with mobile commerce”.

“Yet, we need to do more,” says an eminent Canadian economist.

While it is true Canadians are spending more on purchasing via the internet, the majority of buying is disproportionately skewed towards the younger set. According to a report only 8% of Canadian smart phone users above the age of 55 make purchases using their mobiles.

Canadians seem to be poor e-commerce cousins to Americans – especially the senior set.

What could be preventing them?

It is not the urge to buy online that is lacking, but the inertia on how to pay.

Fortunately, for Canadians, the answer is here. As per Daniel Assouline, Upclick is the solution for easy payment processing.

It is the ultimate payment gateway having plenty of merchant friendly features. Online merchants have already declared it to be the most complete payment processing solution in the market.

For Daniel Assouline, Upclick did not mark an end to his endeavors.

In his capacity as CEO of Lavasoft, he has contributed immensely to the Information Technology industry by helping his company craft state-of-the art anti-malware products.

Assouline’s expertise is set to score more wins in the future.



0 comments:

Post a Comment